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60+ Years of Experience

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Short Lead Times

Month: May 2018

Quality Measured Actuations for Membrane Switches

Planned obsolescence, If you have been in business any length of time at all, chances are good that you have heard of this term. In fact, you have probably experienced it in any number of forms, from the amount of time a product will serve your needs to the number of jobs a piece of equipment can be reasonably expected to benefit your business. As obscure as most people consider the idea, planned obsolescence is something that almost all companies not only plan for, but they count on it.

What does all of this have to do with you? Quite simply, planned obsolescence is the time or conditions that you can count on a product lasting or from the maker’s point of view, not lasting. For example, if you bought a watch, how long can you plan on it lasting before you need to have it replaced? Of course, you want your watch or other purchases to last as long as possible, but the maker has another plan. They want their products to last only a given time period before the consumer wants a replacement. this is a deliberate shortening of a product’s expected lifespan.

This model can be expanded to any product, including membrane switches. Of course, every product maker, including those of membrane switches, like to say that their product is the best made on the market, which might or might not be the truth, but it ignores the fact that in truth every product wears out, which makes purchasing a replacement a necessity. This is where the ability to plan the quality of the switch to the extent that a given time period or a number of actuations can be determined before a replacement is needed. This helps both the user as well as the maker.

Having an understanding of how measured actuations works, consumers are able to purchase the best products for their use, and makers can work to develop the best products available. This is why Hallmark works consistently to create the longest lasting membrane switches on the market today. This saves consumers money and time. By using membrane switches from Hallmark consumers can rest assured that the products they use will not only work correctly but also be attractive and useful for longer than any other switch.

As a consumer who wants to change to membrane switches, you probably have a number of options that you are considering. That’s good because it shows that you are cognizant of the products that are available. Unfortunately, you still have to make a choice among many products that are often perceivably identical. The most important thing to remember, however, is that there is a difference, regardless of how difficult it might be sometimes to determine differences, with quality measured actuations being among the most important.

At Hallmark Nameplate, we consider it vitally important to make sure that our products stand the test of the hardest uses you can dish out, and then some. We consider this important not only in terms of the way a product looks but in the way it works as well. Only Hallmark has the testing equipment and procedures to ensure that our products are the best that you can install in your applications. The result is a product that you can offer that will perform better for your clients, regardless of their applications. And when your clients offer products that perform better, they will be happier clients for you and your business.

No other membrane switch maker can claim the quality of product that does Hallmark. And while Hallmark can’t claim to have invented the membrane switch, we can say that nobody has invested the time and work that we have to develop the best product of its type available anywhere. Contact Hallmark today to see how we can fill your membrane switch needs with the highest quality product available. Hallmark features a complete line of membrane switches and technologies that will allow you to create a switch that is most compatible with your needs.

Want to learn more? Read our complete guide, Everything You Need to Know About Membrane Switches.

Hallmark Nameplate: Where Cover ups Are Our Business

If you are like most people, chances are good that you have or have had something to cover up. No. We’re not talking about past-due taxes or criminal misdeeds. We are discussing things that are much more difficult and frustrating, not to mention expensive, to deal with. If you have ever had something printed that had either an error on it or it needed something added to it, you know precisely what we mean.

One of the biggest problems with errors or omissions on paper is that most people believe that dealing with them effectively means over-printing or, in the worst cases, printing a document again, which means considerable time, effort, and expense. What most people don’t consider is something far less time consuming and expensive: labels.

The trouble that most people have with labels is that they consider their use a big step down from traditional printing, a quick cover-up of a mistake or a way to make an addition without spending the money for a reprint. This might have been true of the past, but no longer.

Using today’s technologies as well as materials, labels can not only be used to make corrections to printed materials as well as make additions, but they can add design uniqueness that would have previously been impossible to achieve. For better or for worse, people expect to sometimes encounter errors in copy and they appreciate the effort that is taken to provide them with copy that is accurate, even if this is done with the use of labels.

Even if a document or publication has already been distributed, a label can be a time, energy, and money-saving device to make sure that the correct information is distributed to everyone who receives printed matter. Not only that, but the wide variety of paper and ink types can make whatever changes are made virtually indistinguishable from original printed matter.

Labels are useful for not only corrections and changes, but updates as well. Take your latest printed catalog, for example. Why print an entirely new catalog if the only information that changes is a single list of prices or products? A good graphic artist, along with a little computer wizardry can produce a label with anything from a single price to a complete list of prices and products that could cover an already existing list with a minimum of inconvenience in terms of both time and money. This could easily take the problem out of producing an entirely new catalog in time for a special season when the only matter to be changed is a small amount of copy or a photograph.

In the past few years, vendors have created a mind-boggling number of label products that are not only made of paper or cardstock to save on time but money as well. Just a glance at virtually any catalog shows a wide variety of tags and labels that can be added to products, and with the addition of a printed label, can be used to supplement any need. The shape and size requirement can be almost anything you desire.

And regardless of the requirements, why worry about the type and other technical materials prior to set up? Today’s software puts a virtual print shop in your office to have any printing need custom made to send us over email, only to have the next time you see it in the form of the finished label for your product.

The success of much of this process depends on the use of your printer in the job. by working closely with Hallmark, we can virtually guarantee that whatever your need might be, you will have a completed product that you can use with pride. By working with Hallmark from beginning to end, we can give you our expertise that will eliminate considerable amounts of time, effort and money to give you a result that will exceed your expectations. This will not only help you to accomplish your mission but provide your customer with a quality product that reflects the workmanship and professionalism of your company, two end results that will benefit your company for many years into the future.